What is Formula.life?

A conscious breathing method for a mind that won’t switch off. You breathe in seven groups of seven — forty-nine breaths — while counting and carrying a quiet syllable, so your attention has a job to do and racing thoughts have no room to run. It’s free to learn and practise.

People whose minds won’t switch off — overthinkers, high performers, and many people with ADHD or an OCD-type mind who can’t stop the loops or the mental noise. Feodor built it living with his own ADHD and OCD, so it’s shaped for exactly that kind of mind. It isn’t a treatment and doesn’t replace care — if you’re doing therapy such as ERP for OCD, keep it, and let this sit alongside it.

Instead of fighting a thought, it gives your attention a structured task — breath, count, inner sound, body sense and keeping your place — all timed to the breath. Holding several of these at once leaves little capacity for a worry to build into a story. You can’t think your way out of a loop, so you change the task instead.

Is it the same as meditation?

No. Most meditation asks you to sit quietly and watch your thoughts. For a busy mind that open space often gets louder, not calmer. Formula does the opposite — it hands the mind an active, structured job. That’s why it often works for people who say they can’t meditate.

Yes. The practice is free to learn and do, and always will be. The paid options are live one-to-one sessions with Feodor, for people who want to go further.

Can it help with anxiety, ADHD or overthinking?

Many people with ADHD, an OCD-type mind, anxiety or relentless overthinking find it genuinely helps — Feodor created it living with his own ADHD and OCD. That’s lived and reported experience, not a medical claim: it’s a breathing and attention practice, not a treatment or cure. If you’re in treatment, keep it — this sits alongside care, it doesn’t replace it.

How long does it take, and do I need anything?

A few minutes. The full practice is forty-nine breaths, and you need nothing but yourself — you can learn it free here and eventually do it anywhere, with just your own breath.

Terms & Disclaimer

Last updated: September 2026

Not medical advice

Formula.life offers breathing practices for general wellbeing and self-awareness. All content and any statements are the personal, lived experience of Feodor Kouznetsov — not medical advice, diagnosis, or treatment, and not a substitute for professional care. No particular outcome is promised.

Health & safety

Breathwork has contraindications. Do not practise while driving or in water. If you are pregnant, epileptic, or have heart, blood-pressure, or other conditions, consult a doctor first. Stop if you feel dizzy or unwell. You practise at your own risk; Formula.life and Feodor Kouznetsov accept no liability for how the practices are used.

Paid sessions

Consultations and sessions are booked and delivered separately; their terms are provided at the time of booking.

Intellectual property & teaching

Formula.life™, the Formula.life Method™ and Holdfire™ are names used by Feodor Kouznetsov. The texts, audio, video, graphics, documents and course materials on this site are protected by copyright and are provided for your personal practice. You may not copy, republish or sell them, or use them in paid or public teaching, without written permission.

Only facilitators certified by Feodor Kouznetsov may teach, run workshops or offer sessions under these names, or present the method as part of their own programme. We will act to protect these names and materials where they are misused. If you’d like to teach, apply to become a certified facilitator.

Governing law

These terms are governed by the law of England and Wales.

Contact

mailme@feodor.co.uk